{"id":61650,"date":"2022-11-03T14:40:33","date_gmt":"2022-11-03T13:40:33","guid":{"rendered":"http:\/\/emafrie.de\/?p=7984"},"modified":"2022-11-03T14:40:33","modified_gmt":"2022-11-03T13:40:33","slug":"influencer-die-ideologie-der-werbekoerper","status":"publish","type":"post","link":"https:\/\/meta.copyriot.com\/2022\/11\/influencer-die-ideologie-der-werbekoerper\/","title":{"rendered":"Influencer \u2013 Die Ideologie der Werbek\u00f6rper"},"content":{"rendered":"

Buchvorstellung und Diskussion mit Ole Nymoen<\/em> & Wolfgang M. Schmitt<\/em><\/p>\n

Donnerstag, 8. Dezember 2022, 19.00 bis 21.00 Uhr, Stuttgart<\/strong><\/p>\n

Universit\u00e4t Stuttgart, Breitscheidstr. 2a, Raum 2.01<\/p>\n

Eine gemeinsame Veranstaltung von DGB-Hochschulgruppe Stuttgart<\/a>, Abt. Organisations- und Innovationssoziologie im Institut f\u00fcr Sozialwissenschaften an der Universit\u00e4t Stuttgart<\/a>, Stipendiat*innen-Gruppe Stuttgart der Hans-B\u00f6ckler-Stiftung<\/a>, Die Linke.SDS Stuttgart<\/a> und Emanzipation und Frieden F\u00f6rderverein e.V.<\/a><\/p>\n

Menschen \u00fcber drei\u00dfig kennen oft nicht einmal ihre Namen, f\u00fcr j\u00fcngere Jahrg\u00e4nge sind sie Topstars: Influencer. Junge Erwachsene und sogar Kinder filmen sich beim Schminken, auf Reisen oder beim Sport und teilen ihre Tipps \u00fcber soziale Medien mit ihren Fans. Dabei platzieren sie geschickt Produkthinweise und verdienen so ihren Lebensunterhalt \u2013 oder gar ein Verm\u00f6gen.<\/p>\n

F\u00fcr Ole Nymoen<\/em> und Wolfgang M. Schmitt<\/em><\/a> sind die Influencer symptomatische Sozialfiguren unserer Zeit. In der Abstiegsgesellschaft scheinen noch einmal Aufstiegstr\u00e4ume wahr zu werden, der Sp\u00e4tkapitalismus h\u00fcbscht sein Gesicht mit Filtern und Photoshop auf, mit einer revolution\u00e4ren Form der Werbung komplettieren Instagrammer und Youtuber das Gesch\u00e4ftsmodell des kommerziellen Internets. Bei aller ausgestellten Modernit\u00e4t, so Nymoen und Schmitt, beeinflussen die Influencer jedoch noch in einer weiteren Hinsicht den Zeitgeist: Indem sie r\u00fcckw\u00e4rtsgewandte Rollenbilder, Konsumismus und rigide K\u00f6rpernormen propagieren, leisten sie einem konservativen Backlash Vorschub. Eine Buchvorstellung mit Diskussion.<\/p>\n

<\/span><\/p>\n

Flyer und Plakat zum Download:<\/em> Flyer 08.12.22 Stuttgart (PDF, 1 MB) <\/a>Plakat 08.12.22 Stuttgart (PDF, 6 MB)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Buchvorstellung und Diskussion mit Ole Nymoen & Wolfgang M. Schmitt Donnerstag, 8. Dezember 2022, 19.00 bis 21.00 Uhr, Stuttgart Universit\u00e4t Stuttgart, Breitscheidstr. 2a, Raum 2.01 Eine gemeinsame Veranstaltung von DGB-Hochschulgruppe Stuttgart, Abt. Organisations- und Innovationssoziologie im Institut f\u00fcr Sozialwissenschaften an \u2026 Weiterlesen \u2192<\/span><\/a><\/p>\n","protected":false},"author":928,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[1615,2555,2521,1099,2527,1876,2543,2638,1243,1827],"class_list":["post-61650","post","type-post","status-publish","format-standard","hentry","category-syndicated","tag-arbeit","tag-individuum","tag-kapital-und-krise","tag-kapitalismus","tag-krise","tag-patriarchat","tag-patriarchat-kollektivismus-individuum","tag-region-stuttgart","tag-sexismus","tag-veranstaltungen"],"_links":{"self":[{"href":"https:\/\/meta.copyriot.com\/wp-json\/wp\/v2\/posts\/61650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meta.copyriot.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meta.copyriot.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meta.copyriot.com\/wp-json\/wp\/v2\/users\/928"}],"replies":[{"embeddable":true,"href":"https:\/\/meta.copyriot.com\/wp-json\/wp\/v2\/comments?post=61650"}],"version-history":[{"count":2,"href":"https:\/\/meta.copyriot.com\/wp-json\/wp\/v2\/posts\/61650\/revisions"}],"predecessor-version":[{"id":61658,"href":"https:\/\/meta.copyriot.com\/wp-json\/wp\/v2\/posts\/61650\/revisions\/61658"}],"wp:attachment":[{"href":"https:\/\/meta.copyriot.com\/wp-json\/wp\/v2\/media?parent=61650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meta.copyriot.com\/wp-json\/wp\/v2\/categories?post=61650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meta.copyriot.com\/wp-json\/wp\/v2\/tags?post=61650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}